web analytics
September 2, 2014 / 7 Elul, 5774
At a Glance
News & Views
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



Scarlett Johansson Is SodaStream Super Bowl Star (Video)

Will the BDS Movement boycott Scarlett Johansson because of her starring in SodaStream Super Bowl ads?
Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

Whirlpool subsidiary KitchenAid has hooked up with SodaStream, whose worldwide ambassador is Jewish actress Scarlett Johansson.

The Israel-based SodaStream is returning to the Super Bowl this with a sure-fire successful commercial starring Scarlett Johansson, billed as the world’s sexiest woman.

SodaStream won more publicity that it figured at last year’s Super Bowl when CBS rejected its scheduled commercial because it showed the environmental advantages of its product for making soda at home while crossing CBS’ red line by making fun of market monsters Coca Cola and Pepsi Cola.

A tamer commercial was broadcast during the Super Bowl, but SodaStream gained no less publicity from CBS’ surrender to the beverage giants.

The commercial and publicity helped out SodaStream all over the map, but this year’s plan is a blockbuster.

Johansson will show off herself and SodaStream in the fourth quarter of the Feb. 2 Super Bowl on Fox TV. Instead of putting down Coca Cola and Pepsi Cola, this year’s commercial is supposed  “to demonstrate how easy it is, how sexy it is, to make your own soda,” Daniel Birnbaum, chief executive at SodaStream International, told The New York Times.

“It’s more of a love story between a brand with a purpose and a passionate user,” he said, explaining that Johansson has been using SodaStream at home for several years.

SodaStream also is known for something else besides its product – it operates a manufacturing plant near Maaleh Adumim, which the Boycott Israel movement considers the dreaded Occupied West Bank.

It has placed SodaStream on its black list, for whatever that is worth. And now that Johansson, who by the way is Jewish even if from a “Multi-cultural family” that celebrated Christmas and Hanukkah, is sipping SodaStream in front of millions of people, let’s see if the boycotters will be intellectually honest.

Will they demand that people not see Johansson’s “Her” movie? Will the ASA folks stop going to see her movies?

Sexiest woman alive or not, Johansson now is SodaStream’s first-ever ambassador, having signed a contract covering several years.

Unknowingly, she might be one of Israel’s best ambassadors for a Jewish presence in Judea, where SodaStream employees both Palestinian Authority and Israel workers with equal rights and conditions.

Maybe Johansson will even visit Israel and the Judean Desert factory one day.

That would really be sexy.

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Scarlett Johansson Is SodaStream Super Bowl Star (Video)”

  1. Yeou-Shiuh Hsu says:

    "Occupied West Bank"
    Correctly stated.
    "…SodaStream employees (sic) both Palestinian Authority and Israeli workers with equal rights and conditions."
    This one though is totally erroneous. Palestinian workers face harsh working conditions, prevented from organizing, and are paid well below the minimum wage that is supposed to be guaranteed to workers even in the settlements located in occupied Palestinian Territories.
    http://www.globalexchange.org/economicactivism/sodastream/why
    Please correct accordingly.

  2. I'd prefer Keira Knightley, but since I can't have either, I'll take a tall drink of soda from my Soda Stream. BTW, the soda stream should also be marketed as a "mixologist machine."

  3. Marta Elisha Martaortega says:

    There are many personalities that can be ambassadors for Israel. Jesse Einserberg, Jake Gyllenhaal, Ntalie Portman, Rachel Weisz. xox

  4. SHE IS A SHANA MADALA

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Candy-laden bulletin board greets children on their first day of school in the lobby of an Efrat apartment building. Sept. 1, 2014.
The message reads:
"To our dear children ... may it be a year of fun and happiness in your studies." 
Did You Know September 1 is an Israeli National Holiday?
Latest News Stories
Flag of the Islamic State of Iraq and Syria, also known as ISIS -- now known simply as the 'Islamic State.'

Germany and other western countries have begun providing weapons to Kurds in fight against the IS.

Arab workers at SodaStream's factory in Maaleh Adumim may be replaced by Bedouin in the company's new plant in the Negev.

BDS will be claim victory, but the truth is that a logistics would be a major factor if SodaStream leaves Maaleh Adumim.

Funeral of Shachar Shalev.

The body of 1st Sgt. Shachar Shalev was laid to rest this afternoon in the cemetery in Hipsin.

Palestinian Authority terrorists wounded a three-year-old girl and a bus driver in two separate rock throwing and firebombing attacks on Monday. Both victims suffered light injuries and were treated on the spot, without need for hospitalization. The girl was riding a bus in northern Jerusalem when the attackers smashed a glass window on the bus. […]

“He was part hippie, part yippie, part beatnik, and part New Age,” – Elli Wohlgelernter in a Jerusalem Post eulogy in 1994.

Palestinian Authority manipulation of the media makes it impossible for peace between PA Arabs and Israelis.

“I know that you spent your vacation doing things not according to what you planned,” the prime minister told students in southern Israel.

The recent war in Gaza is not expected to inflict any lasting damage on economic performance.

A Syrian rebel group attacks dozens of UN peacekeepers in the Golan Heights; others are held captive. UNDOF head is challenged.

The price of self-service 95 octane gasoline in Israel dropped by a tiny bit — one agora per liter — at midnight on Sunday.

Residents of Gaza Belt communities were furious and worried on the first day of school to find no one at the guard posts.

Arab terror gangs have again attacked Israeli travelers over the past few hours on main arteries around Jerusalem.

Minister Bennett praised the government in a visit to Gush Etzion for its decision to answer terror with Jewish expansion.

The International Criminal Court at The Hague has no jurisdiction over Gaza or anywhere else in the PA — yet.

More Articles from Tzvi Ben-Gedalyahu
The Palestinian Authority has produced a brilliant piece of propaganda to sow more seeds of war.

Palestinian Authority manipulation of the media makes it impossible for peace between PA Arabs and Israelis.

The Great Synagogue in Lyons was targeted for a suicide bombing by two Muslim teenage girls.

The jihad network has snared teenagers in its web. One out of every six Frenchmen supports the ISIS.

What other country would allow legislators to openly declare their allegiance to another entity?

Israel is better off with a weak Hamas rather than a dead Hamas, for the time being, says Netanyahu.

Doctors are hopeful but worried. Her daughter Melissa is an “emotional wreck.”

We wish him a speedy recovery and a lifetime of laryngitis.

We wish a speedy recovery to Joan Rivers, the straight-shooting Jewish comedienne whose exact analysis of the war was, “Hamas started it.”

More than 200,000 Muslims live in Michigan. Fifty of them showed up for a protest against ISIS.

Printed from: http://www.jewishpress.com/news/sodastream-super-bowl-ad-stars-scarlett-johansson-video/2014/01/13/

Scan this QR code to visit this page online: