web analytics
October 26, 2014 / 2 Heshvan, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday

Knocking the holy Coca Cola and Pepsi earned SodaStream and Johansson publicity Fox News didn’t count on.
Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.

Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.
Photo Credit: Screenshot

What sin did the ad experts commit this year that prompted Fox News to can SodaStream’s scheduled commercial to be aired on Fox News during the Super Bowl Sunday?

Last year, CBS canned the commercial that showed thousands of Pepsi and Coke bottles bursting. The ad mocked the soda companies for hurting the environment while SodaStream customers can make their own soda drinks at home.

This year, the planned commercial did not show any disparaging pictures of those environmentally unfriendly bottles.

Instead, it stars Scarlett Johansson, SodaStream’s new ambassador to promote its machines.

The half-minute commercial was fine, until Johansson uttered the four naughty words, “Sorry, Coke and Pepsi.”

“No way,” cried Fox. How dare upstart SodaStream make fun of the manufacturers of two of America’s favorite unhealthy drinks.

SodaStream’s ad agency came up with another version of the commercial, without those four awful words.

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

24 Responses to “View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday”

  1. Really???? Who cares.

  2. Fox should be ashamed.

  3. Is it about Coke &Pepsi and not the BDS?

  4. Aha!! the (fructose laden) plot thickens!

  5. Ita Benjamin says:

    Didn’t count on? They pulled the same stunt last year with CBS! Tell me another one.

  6. Creating controversy, as Fox has done, always backfires on the cause of the creator, and does more to prompt than to harm the target of the controversy.

  7. People, and television networks, rarely learn from their mistakes.

  8. Darena Snowe says:

    Well,well, well…….

  9. And the message went viral. Very clever marketing.

  10. but clearly Fox has no sense of humor! Especially on Sunday evening.

  11. David Morris says:

    Reverse psychology marketing has generated 100x more publicity for Soda stream than they could ever had afforded.

    Very clever to take advantage of bigoted American pride.

  12. Great product, Walmart said it is a top mover, also sold out in many EU countries, etc! Coke & Pepsi didn’t like being in their AD! The BDS ia a separate issue, not part of Fox Sports Superbowl situation, BDS has no effect with FOX!

  13. The pot calling the Kettle black… ;)

  14. Gil Gilman says:

    This commercial is as mild mannered as it gets. Coke and Pepsi must be getting their market share infringed upon as more and more people turn to a healthier lifestyle.

  15. Anonymous says:

    I get it. Companies don't liked getting dissed, and really, it is loshen hora. NOW lets see the same sensitivity applied to all adverts including political.

  16. I GOT NO PROBLEM WITH COKE

  17. Yonatan Uziel says:

    Clifford Webb? Hmmm…. Are you that WEBB – the dyed-in-the-wool anti-semite? Watch this video, ******: http://youtu.be/KDdH_7GjW40

  18. Again and great network screwed up by a select few in management that are stupid, at this rate Fox will end up joining CNN in the crap pie. Really sad.

  19. Wow! now we have Pepsi and Coke police.

  20. SodaStream is great for the environment.

  21. Earl W. Littlefield Jr says:

    Thanks for showing the ad. Since I quit watching football & baseball over a decade ago, I probably would have missed it. Now, I will check for local availability of SodaStream…..

  22. Goal accomplished and I just bought a soda stream. And I don't even drink soda.

  23. Yaël Cohen says:

    VERY CLEVER MARKETING FOR SODASTREAM …. Bravo Scarlett qui, au passage, a refusé de céder aux pressions de BDS (Boycott anti Israël)

  24. Thomas Barrow says:

    WTF She's saying sorry…Lighten up Coke and Pepsi.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Terrorists attack Israeli soldiers with a Molotov cocktail in Arab village near Ramallah.
Palestinian Authority-American Shot Dead while Trying to Kill Jews
Latest News Stories
Liberman and Ariel

Minister of Foreign Affairs, Avigdor Liberman (L) speaks with Israel’s Minister of Housing and Construction Uri Ariel during a cornerstone laying ceremony for a new Synagogue in the community of Nokdim in Eastern Gush Etzion, on October 23, 2014. Nokdim is Liberman’s home town. This is what we think they spoke about.

Egyptian President Abdel Fattah al-Sisi declared a three-month state of emergency Saturday after terrorists carried out a deadly assault in the northern Sinai, killing 33 Egyptian troops. Al-Sisi charged that “this operation had a foreign fund to execute” he attack against the Egyptian army… to break the back of Egypt and Egyptians.” A car bomb […]

Israeli police shoot tear gas to disperse Arab rioters throwing rocks after Friday prayers in Arab neighborhoods n Jerusalem.

Arab youth are trying to spark a widespread intifada but so far have failed.

Broken headstones and monuments in the Mount of Olives cemetery.

Jewish headstones and monuments were smashed, broken and knocked over. Firebombs were thrown into the cemetery.

The Galil Medical Center has treated 408 wounded Syrians to date.

At least 14 people have been killed in Tripoli battles.

India has chosen to purchase Israel’s Spike anti-tank missiles after rejecting a competing offer for US Lockheed Martin’s Javelin missiles.

The US sends its “condolences” and urges “all parties…to avoid escalating tensions.”

Kerry snubs Ya’alon, but the Israeli D.M. gets great press coverage in leading U.S. newspaper.

The first of 2 nurses to contract Ebola in Texas has been cured. NY and NJ have begun quarantining health-care workers returning from West Africa.

“Mourning” a terrorist means carrying the torch of terror.

Israel changes it clocks Sunday morning at 2 AM.

Terrorist attack in NYC and in Canada came after ISIS urged Muslims in the West to strike police and soldiers.

“For these international artists, the history and heroism at Masada together with performing at the lowest point on earth – 424 meters under the sea – is something that is truly unique,” Yossef explained.

At best, the Hareidim have been eating “Heter Mechira”. At worse, they’ve been eating vegetables grown in sewer water or pesticides from unknown and unsupervised Arabs fields.

More Articles from Tzvi Ben-Gedalyahu
Israeli police shoot tear gas to disperse Arab rioters throwing rocks after Friday prayers in Arab neighborhoods n Jerusalem.

Arab youth are trying to spark a widespread intifada but so far have failed.

Terrorists attack Israeli soldiers with a Molotov cocktail in Arab village near Ramallah.

The US sends its “condolences” and urges “all parties…to avoid escalating tensions.”

“Mourning” a terrorist means carrying the torch of terror.

The U.S. Embassy in Tel Aviv has prohibited its personnel from riding the Jerusalem light rail train from French Hill to Pisgat Ze’ev, in northern Jerusalem, for 30 days because of the terrorist attack this week that killed a three-year-old American-Israeli. It was a typical U.S. Embassy reaction – every time there is a serious […]

More hopes, prayers and tears one week after a deadly blizzard and avalanche.

They had to use a magnifying glass to read the letters.

Officials preach calm but are frantically trying tracing every step the doctor took in the city.

Kerry still thinks Muslim terror in Israel is different from elsewhere.

Printed from: http://www.jewishpress.com/news/view-the-johansson-sodastream-ad-fox-wont-let-you-see-super-sunday/2014/01/29/

Scan this QR code to visit this page online: