web analytics
July 31, 2015 / 15 Av, 5775
At a Glance
News & Views
Sponsored Post


View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday

Knocking the holy Coca Cola and Pepsi earned SodaStream and Johansson publicity Fox News didn’t count on.
Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.

Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.
Photo Credit: Screenshot

What sin did the ad experts commit this year that prompted Fox News to can SodaStream’s scheduled commercial to be aired on Fox News during the Super Bowl Sunday?

Last year, CBS canned the commercial that showed thousands of Pepsi and Coke bottles bursting. The ad mocked the soda companies for hurting the environment while SodaStream customers can make their own soda drinks at home.

This year, the planned commercial did not show any disparaging pictures of those environmentally unfriendly bottles.

Instead, it stars Scarlett Johansson, SodaStream’s new ambassador to promote its machines.

The half-minute commercial was fine, until Johansson uttered the four naughty words, “Sorry, Coke and Pepsi.”

“No way,” cried Fox. How dare upstart SodaStream make fun of the manufacturers of two of America’s favorite unhealthy drinks.

SodaStream’s ad agency came up with another version of the commercial, without those four awful words.

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

24 Responses to “View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday”

  1. Really???? Who cares.

  2. Fox should be ashamed.

  3. Is it about Coke &Pepsi and not the BDS?

  4. Aha!! the (fructose laden) plot thickens!

  5. Ita Benjamin says:

    Didn’t count on? They pulled the same stunt last year with CBS! Tell me another one.

  6. Creating controversy, as Fox has done, always backfires on the cause of the creator, and does more to prompt than to harm the target of the controversy.

  7. People, and television networks, rarely learn from their mistakes.

  8. Darena Snowe says:

    Well,well, well…….

  9. And the message went viral. Very clever marketing.

  10. but clearly Fox has no sense of humor! Especially on Sunday evening.

  11. David Morris says:

    Reverse psychology marketing has generated 100x more publicity for Soda stream than they could ever had afforded.

    Very clever to take advantage of bigoted American pride.

  12. Great product, Walmart said it is a top mover, also sold out in many EU countries, etc! Coke & Pepsi didn’t like being in their AD! The BDS ia a separate issue, not part of Fox Sports Superbowl situation, BDS has no effect with FOX!

  13. The pot calling the Kettle black… 😉

  14. Gil Gilman says:

    This commercial is as mild mannered as it gets. Coke and Pepsi must be getting their market share infringed upon as more and more people turn to a healthier lifestyle.

  15. Anonymous says:

    I get it. Companies don't liked getting dissed, and really, it is loshen hora. NOW lets see the same sensitivity applied to all adverts including political.

  16. I GOT NO PROBLEM WITH COKE

  17. Yonatan Uziel says:

    Clifford Webb? Hmmm…. Are you that WEBB – the dyed-in-the-wool anti-semite? Watch this video, : http://youtu.be/KDdH_7GjW40

  18. Again and great network screwed up by a select few in management that are stupid, at this rate Fox will end up joining CNN in the crap pie. Really sad.

  19. Wow! now we have Pepsi and Coke police.

  20. SodaStream is great for the environment.

  21. Earl W. Littlefield Jr says:

    Thanks for showing the ad. Since I quit watching football & baseball over a decade ago, I probably would have missed it. Now, I will check for local availability of SodaStream…..

  22. Goal accomplished and I just bought a soda stream. And I don't even drink soda.

  23. Yaël Cohen says:

    VERY CLEVER MARKETING FOR SODASTREAM …. Bravo Scarlett qui, au passage, a refusé de céder aux pressions de BDS (Boycott anti Israël)

  24. Thomas Barrow says:

    WTF She's saying sorry…Lighten up Coke and Pepsi.

Comments are closed.

Current Top Story
Matt Lee of the Associated Press at the State Department press briefing.
ObameDeal Exposed: It’s not ‘Secret’ from Congress but not in Writing
Latest News Stories

There were no injuries, but the bus was badly damaged.

Matt Lee of the Associated Press at the State Department press briefing.

State Dept. claims Congress is “looped in,” but IAEA head refuse to testify at Senate hearings.

They are throwing rocks and blocks at the drivers as they drive by.

“Families should not be stuck paying hidden fees, or buying ‘premium’ seats, simply because they wish to be seated together on crowded flights.”

Arabs threw firebombs and stones at Jewish people, homes and cars all week long, yet the mainstream media missed most of the reports.

The IDF and police are combing Judea and Samaria to search and arrest the attackers.

“Yesha” and Binyamin Regional Council leaders said the attack “is not the path of Jews in Judea and Samaria.”

Saudi Arabia may buy $5.4 billion worth of PAC-3 missiles as part of an effort by the Obama to soothe Riyadh’s anger over the nuclear agreement with Iran. The State Dept. approved the Lockheed missile sale, which also would be another plum for the military-industrial complex. Lockheed stated, “Lockheed Martin is supporting the US government […]

Prime Minister Binyamin Netanyahu issued a statement after this mornings’ arson-murder, apparently by  price-tag terrorists, near Shechem (Nablus): I am shocked over this reprehensible and horrific act. This is an act of terrorism in every respect. The State of Israel takes a strong line against terrorism regardless of who the perpetrators are. I have ordered […]

Thousands of security forces have been deployed to the Temple Mount. Mother and brother of baby are in critical condition.

The initial investigation indicates that Price Tag vandals have now graduated to murder.

California Democratic Congressman will vote against Iran deal because it fails to stop Iran from becoming a nuclear threshold state.

Hamas said that the unity government’s reshuffle was “unconstitutional and outside consensus.”

Jewish community leaders argued these “stolpersteine” — German for stumbling blocks — were an inappropriate form of remembrance because people would step on them.

More Articles from Tzvi Ben-Gedalyahu
Matt Lee of the Associated Press at the State Department press briefing.

State Dept. claims Congress is “looped in,” but IAEA head refuse to testify at Senate hearings.

Israeli soldiers and Palestinian Authority medics transfer arson victim from an ambulance to a military helicopter.

The IDF and police are combing Judea and Samaria to search and arrest the attackers.

“Yesha” and Binyamin Regional Council leaders said the attack “is not the path of Jews in Judea and Samaria.”

Saudi Arabia may buy $5.4 billion worth of PAC-3 missiles as part of an effort by the Obama to soothe Riyadh’s anger over the nuclear agreement with Iran. The State Dept. approved the Lockheed missile sale, which also would be another plum for the military-industrial complex. Lockheed stated, “Lockheed Martin is supporting the US government […]

Thousands of security forces have been deployed to the Temple Mount. Mother and brother of baby are in critical condition.

The Prime Minister said that the procedures for inspections are “full of holes.”

“The deal before us now is simply too dangerous for the American people.”

Printed from: http://www.jewishpress.com/news/view-the-johansson-sodastream-ad-fox-wont-let-you-see-super-sunday/2014/01/29/

Scan this QR code to visit this page online: