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April 21, 2014 / 21 Nisan, 5774
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View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday

Knocking the holy Coca Cola and Pepsi earned SodaStream and Johansson publicity Fox News didn’t count on.
Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.

Scarlett Johansson uttered four naughty words, and Fox News censored her SodaStream Super Bowl commercial.
Photo Credit: Screenshot

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What sin did the ad experts commit this year that prompted Fox News to can SodaStream’s scheduled commercial to be aired on Fox News during the Super Bowl Sunday?

Last year, CBS canned the commercial that showed thousands of Pepsi and Coke bottles bursting. The ad mocked the soda companies for hurting the environment while SodaStream customers can make their own soda drinks at home.

This year, the planned commercial did not show any disparaging pictures of those environmentally unfriendly bottles.

Instead, it stars Scarlett Johansson, SodaStream’s new ambassador to promote its machines.

The half-minute commercial was fine, until Johansson uttered the four naughty words, “Sorry, Coke and Pepsi.”

“No way,” cried Fox. How dare upstart SodaStream make fun of the manufacturers of two of America’s favorite unhealthy drinks.

SodaStream’s ad agency came up with another version of the commercial, without those four awful words.

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About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


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24 Responses to “View the Johansson-SodaStream Ad Fox Won’t Let You See Super Sunday”

  1. Really???? Who cares.

  2. Fox should be ashamed.

  3. Is it about Coke &Pepsi and not the BDS?

  4. Aha!! the (fructose laden) plot thickens!

  5. Ita Benjamin says:

    Didn’t count on? They pulled the same stunt last year with CBS! Tell me another one.

  6. Creating controversy, as Fox has done, always backfires on the cause of the creator, and does more to prompt than to harm the target of the controversy.

  7. People, and television networks, rarely learn from their mistakes.

  8. Darena Snowe says:

    Well,well, well…….

  9. And the message went viral. Very clever marketing.

  10. but clearly Fox has no sense of humor! Especially on Sunday evening.

  11. David Morris says:

    Reverse psychology marketing has generated 100x more publicity for Soda stream than they could ever had afforded.

    Very clever to take advantage of bigoted American pride.

  12. Great product, Walmart said it is a top mover, also sold out in many EU countries, etc! Coke & Pepsi didn’t like being in their AD! The BDS ia a separate issue, not part of Fox Sports Superbowl situation, BDS has no effect with FOX!

  13. The pot calling the Kettle black… ;)

  14. Gil Gilman says:

    This commercial is as mild mannered as it gets. Coke and Pepsi must be getting their market share infringed upon as more and more people turn to a healthier lifestyle.

  15. Anonymous says:

    I get it. Companies don't liked getting dissed, and really, it is loshen hora. NOW lets see the same sensitivity applied to all adverts including political.

  16. I GOT NO PROBLEM WITH COKE

  17. Yonatan Uziel says:

    Clifford Webb? Hmmm…. Are you that WEBB – the dyed-in-the-wool anti-semite? Watch this video, ******: http://youtu.be/KDdH_7GjW40

  18. Again and great network screwed up by a select few in management that are stupid, at this rate Fox will end up joining CNN in the crap pie. Really sad.

  19. Wow! now we have Pepsi and Coke police.

  20. Earl W. Littlefield Jr says:

    Thanks for showing the ad. Since I quit watching football & baseball over a decade ago, I probably would have missed it. Now, I will check for local availability of SodaStream…..

  21. Yaël Cohen says:

    VERY CLEVER MARKETING FOR SODASTREAM …. Bravo Scarlett qui, au passage, a refusé de céder aux pressions de BDS (Boycott anti Israël)

  22. Thomas Barrow says:

    WTF She's saying sorry…Lighten up Coke and Pepsi.

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